Bernard Chong – Vistage Chair Profile

Bernard_ChongBernard Chong, is a coach and consultant in the areas of Corporate Marketing, General Management and Regional Development. He has extensive operational experience in the development of private hospitals, professional accounting, hotels, fast food, manufacturing and international trade for multinational companies.

Bernard holds a Post Graduate Diploma in Management and Master in Marketing from the University of Northumbria at Newcastle, United Kingdom. He also holds a Master in Business Administration from Heriot-Watt University, United Kingdom. He is an Associate of the Institute of Training and  Development.

He has traveled extensively in the Asia Pacific region as Corporate Marketing Director with the Unilever Group and has acquired extensive experience in the opening of new market, export development and  setting up of companies in export markets. He has contributed to openings of many hotels and is equally adept with operations in Rooms Division, Food & Beverage, Sales & Marketing and Finance. Bernard’s wide-ranging assignments have taken him to countries like Australia, New Zealand, Canada, USA, UK and Asian countries including Indonesia, Brunei, Phillipines, Hong Kong, Taiwan, China, Indochina, Singapore, Maldives, Sri Lanka, India, Pakistan and Thailand specializing in Sales and Marketing, Operations Management, Manufacturing, Logistic, Alignment, Turnaround Management and Business Excellence initiatives.

He also conducts training and undertakes projects in process management, sales and marketing, negotiation, change management, operation management, executive development, mentoring, finance, mergers and takeover, financial planning, hospitality and youth development programs. Amassed with more than 30 years of experience, he is an authority in “street-wise” Sales & Marketing  and “bullet-proof” Management. Bernard’s wide market exposure and multifarious experience in operations enable him to use a multi-dimensional approach to problem-solving in operations to leverage business performance. He has an all round management and leadership experience from small companies to multinationals with diverse culture and environment. Whether it is performance enhancement or moving to the next level, it is his aspiration to provide the critical path to corporate renewal. And in the process of optimizing companies to capture growth, more cash, lower costs and better ways of working.