Bernard Leong is a Professional Executive Search Consultant and Business Coach with focus in guiding and coaching bosses in developing competitive advantages resulting in successful, profitable businesses.
Bernard has accumulated 25 years of a meaningful and fruitful career with reputable employers comprising of domestic market leaders and global MNCs, with roles covering procurement, R&D, production, marketing, regional management and senior management. He has gained in-depth familiarity with differing business models including manufacturing, trading, distribution, regional office and service provider environments.
Besides strong experience in hands-on day-to-day operation and providing strategic leadership across various businesses, his outstanding achievements were turning around P&L of 3 companies, transforming work culture to be performance-oriented and growing market shares in highly competitive markets. Besides managing local businesses, he has also spearheaded business expansion in the North Asian region plus Singapore. He successfully took leadership to start-up presence in Malaysia of Hasbro Toy, a leading global MNC (USA) with popular brands like Playdoh, Monopoly, Transformer and Playskool. Within a short period of less than a year, the sales ranking (when compared with competitors) in all major stores improved from number 10 to within Top 3.
Bernard has also proven his brand marketing prowess with fast growing products owned by companies such as Lam Soon, Unilever, Quaker Oats and F&N. He championed a strategic JV opportunity between a leading local company with a global leader, leading to an expanded business base in the FMCG industry. Later, he was headhunted to take on a COO role in a leading insurance company in the country with EXCO responsibility in PIAM (General Insurance Association of Malaysia).
He has since focused on business coaching and securing suitable talents with SME business owners across various industries. His vast proven experiences in business management, passion for success plus his mission to see more local companies compete victoriously, fuel his enthusiasm as a Chair in Vistage. He holds a BSc (Hon.) in Applied Science with major in Cosmetic Technology from England and attended seminars like Management Program in Strategic Marketing (by National University of Singapore), 7 Habits of Highly Effective People, ABC Media Workshop, etc.. He actively contributes to a global NGO in the promotion of peace, culture and education towards a peaceful and harmonious humanistic world.