Plan Your Way to Power in Negotiations

All of us would like to feel more powerful in our negotiations, but we seldom spend quality time thinking about how and where we might get our power. All too often, executives enter into critical negotiations with only the vaguest outline of what they’re going to do and how they’re going to do it.
Alternatives are the best source of power in most negotiations. It’s easy to walk away from a deal you don’t like if you have multiple ways to accomplish the same goal. Unfortunately, we don’t always have as many good options as we’d like. In these cases, we’ve got to figure out another way to give ourselves power.
We have found that the often-overlooked process of planning is a great source of power. By planning, I mean a disciplined approach to preparation that allows you to think through your strategies, strengths and weaknesses, goals and alternatives before you ever leave your office.
Sounds complicated and time-consuming, doesn’t it? It doesn’t have to be and the results will more than justify whatever effort you put into the process. Here’s how to plan for an important negotiation:
1. Put yourself in the other side’s shoes. What’s important to them? What issues are they likely to concede? This will give you important insights into the strategies they’re likely to use.
2. Figure out what you want from the deal and write it down. If there are points that you absolutely have to win, you’d better be very clear on them up front. At the same time, think about concessions that you can make that won’t
cost you very much.
3. Look for points of quick agreement. Look at your list and theirs and find some areas where you’re likely to come to a quick agreement. It’s usually best to start with the easy stuff. This gets the meeting off on a nice collaborative
note.
4. Isolate problem areas and brainstorm solutions. If you know, for example, that price and delivery dates are going to be a problem, then you’re way ahead if you come to the meeting with suggestions on how to bridge the gaps.
5. Know how the other party will be measured on the outcome of the deal. What will it take for them to look good? Don’t assume that price is the only factor. Often there are other, less obvious but equally important yardsticks, including, for example, quality and on-time delivery.
6. Figure out your pricing strategy in advance. What’s your starting point? What will your moves look like? Most importantly, what is your “walkaway” point? Determine the point at which you no longer want the deal and write it down. This will keep you from getting carried away and doing something that you’ll regret later.
7. Think about what to do if you don’t get the deal. This isn’t negative thinking. If you already know what you’re going to do if you can’t get an acceptable agreement, you’re much less likely to feel the pressure to get a deal
at any cost.
Planning is so critical to successful negotiations that my rule is: If you don’t plan, don’t go.

