Leong Yoke Weng – Vistage Chair Profile

VISTAGE - LEONG YOKE WENG PROFILE & EXPERTISE

Leong Yoke Weng, schooled at  Victoria Institution and Universiti Malaya, emerged with an Honours Degree in Economics. He has Diverse Expertise & Experience in Management and Business.

As  Chief Buyer of Unilever he negotiated for 3 factoriess viz detergent, soaps , oil , margarine & personal products. In addition to Purchasing Industrial Supplies; a special challenge was Procuring Commodities  from the volatile Oils and Fats markets. At Unilever Central Purchasing in London he experienced the world wide sourcing efforts.

He left his comfort zone when he accepted appointment as the First Marketing Manager of Unilever’s Wall’s Division. His Pioneering Brand Marketing for Malaysia and Singapore resulted in Wall’s overtaking the rival who has been the generation Brand Leader.

Adding on the Sales Operations , he turned around the loss making of a highly capitalised company to profitability.  He also ran a SME – grew it from shop to semi d warehouse. He was appointed  Airport Manager at Seletar Airport initially and later  at Singapore International Airport.

Leong says  ” Music, Books and Friends Foster Our Growth Bringing  Sunshine Gives All of Us Happy Glow”