Lok Eng Hock or Lok graduated from Nanyang university 1974, he has hold a bachelor of commerce degree majored in industry and business management.
Lok joined Eu Yan Sang (1959) Sdn Bhd since 1982 as a personal assistant to the Managing Director, when the company only had 5 retailing branches in Malaysia and the sales turnover of Rm 4 millions .
1989, he was appointed as a operation manager and authorized to develop and expanding the business. He was promoted to be the general manager in 1992. In year 2001, he was appointed as the managing director. He had succeed in bringing the business to over Rm180 millions and 90 retailing branches.
He involved in management of manufacturing, new products development, sourcing new products, retailing and wholesales management, human resource, advertisement and promotion. Lok is the EXCO (deputy chairman of commerce committee) of Chinese Chamber of Commerce &Industry of Kuala Lumpur & Selangor, and the Vice president of Malaysia bird’s nest merchants association.
Lok write a column in Nanyang Siang Pau since 2011, sharing his marketing and management experience and philosophy. He has written 2 Chinese Marketing books:
(1) The Cash register Machine ring Non Stop.
(2) The Sutra on marketing.