KERK Loong Sing has a very interesting life and colourful career. He started as a reporter with Singapore Nanyang Siang Pau in 1966 immediately after his graduation majoring in Malay Studies.
He worked in most of the departments of a press from reporter to PR Manager, Personnel Manager then in Malaysia Nanyang Siang Pau as an Advertisement manager, Circulation Manager / Promotion Manager, Marketing Manager, General Manager and finally as GM cum Chairman of Editorial Board.
He started his own property company Long Beach Orchard Resort Sdn Bhd in 1994 after serving 4 years in Country Heights Group of companies as Group Deputy Managing Director. His present pet project is Genting Valley Hot Springs Resort, which is situated in Ulu Yam Bahru, Selangor, about 28km to Genting Highlands. This 263 acres resort which is in the planning state will be an exciting resort upon completion.
He is also very active in the Chinese guilds and associations. He is currently the Vice President of Malaysia China Chamber of Commerce, National Exco member cum Chairman of the Economic Studies Committee of The Federation of Chinese Associations Malaysia, Hon. Life President of Malaysia Ru Shang Society, Life Advisor of the National Fruit Planters Association, Life Advisor of Malaysian Vegetable Farmers Association.
He was conferred the Honorary Citizen of Qifu, Shandong, China (the birth place of Confucius) in 2005. His research in the area of ASEAN macro economy made him to be appointed as Advisor to the ASEAN Research Institute, Guangxi University, China.