Heading Departments in senior positions, Leong Yoke Weng has covered a wide range of management expertise in a multi-national corporation.
As the Chief Buyer of Unilever he negotiated for different manufacturing units viz detergent, soaps , toothpaste, cooking oil , margarine and others.
Industrial procurement to international standards from the SMI of a developing country like Malaysia presented interesting challenges.
A different challenge was Commodity Purchasing from the volatile Oils and Fats markets At Unilever Central Purchasing in London he experienced the world wide sourcing efforts. Crossing specialisation boundaries he was appointed as the first Marketing Manager of the Wall’s Division. His pioneering Brand Marketing for Malaysia and Singapore resulted in Wall’s overtaking its rival who has been the generation Brand Leader.
Adding on the Sales Operations , he turned around the loss making of a highly capitalised company to profitability.
Re-inventing himself he moved from the Large Team corporate scene to that of the Lonely Local SME in an unfamiliar mileu.
Built up a Distributorship agency from a single storey shophouse to a Refrigerated Warehouse receiving goods by containers.
A unique appendix to Leong’s cv is his appointment as Airport Manager in Singapore. Initially he managed the Civilian part of Air Base of Seletar ( an ex British RAF facility). Later he managed the International Airport. He had the opportunity to be engaged in variuous multi-disciplined project
teams of this aviation hub.
Footnote – Schooled at the Victoria Institution and Universiti Malaya, emerging with an honours degree in Economics.
Leong Yoke Weng says ” Music moves me and News makers amuse me.” “Go Walk the Web as well as Real Roads well travelled or otherwise”. “Books and Friends are treasures I find illuminating.”