Stanley Liew

Stanleyhas a staunch acumen in management, sales,marketing and distribution in the commercialindustry for 40 years. Heamassed vast experiencesduring his 22 yearsin FMCG (Fast Moving Consumer Goods) environment with two renownedtrading houses,Harrisons Sarawak Sdn Bhd (subsidiary of Harrison &Crosfield Pte Ltd UK) and Sebor Marketing (S) Sdn Bhd (subsidiary of Borneo Company Ltd, UK).Overseeing23 major agencies in the Consumer Divisions,he wasresponsible for Nestle, Guinness, Unilever, Johnson & Johnson, Gillette and Scott Paper, alongside other global brandsunder his charge.

Armed with professional Diploma in Marketing from The Chartered Institute of Marketing (UK) and MBA (with Distinction) from Durham University Business School(UK),Stanley was sought after by ASTRO Malaysia, a satellite pay-tv company, to be part of its start-up pioneering team.  He was instrumental in the set-up and eventual launch ofASTROSarawakand served as its Regional Manager for 5 years.In 2001,anothercareer advancement brought him to Astro Broadcast Centre Headquarter, Kuala Lumpur, where he headed the national Sales & Distribution Division(Malaysia) and played a major role in the rebranding of Astro. When Astro expandedits servicesto Indonesia in 2004,Stanley was designatedas Executive Vice President, PT Direct Vision,Indonesia to head the Jakarta Sales & Marketing Department. Within a short span of10 months andsupported by ateam of about 600 staff, he launched Astro services successfully, acquiring about 200,000 subscribers within its 1st year. This was a huge milestone for Astro Indonesia, surpassing the combined total subscription of only 120,000 fromthe 4 local Indonesianmain pay-tv service providersafter 14 years in the same market.

In 2019 Stanley was appointedthe Director General of Malaysian Pepper Board (MPB)by the Ministry of Primary Industry & Commodities,Malaysia. He spearheaded a major rebranding exercise forSaraSprice,a 23-year-old product brand of MPB,successfullyembalming a total revamp for its local and export markets.

Stanley hadbeen a member of the Malaysian Red Crescent Society since 1967. Hewas the Founding Chairman of the Malaysian Red Crescent SocietyStampinChapter, Kuchingand hadsincedeveloped many proficient front-linersandoutstanding socialleaders. Stanley hadalso been an active member ofToastmaster Internationalfor over 20 years,and was awarded Distinguished Toastmaster (DTM),a globalToastmaster Internationalaccreditation for excellence in public speaking.


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