Yeoh Seng Hooi – Vistage Chair Profile


Yeoh Seng Hooi has more than 25 years of senior management and executive board experience in a variety of industries such as Manufacturing, Construction/Property development, Publishing, and even a not for profit Industry Association. Currently, he runs a boutique consultancy that provides financial and strategic advisory services to SMEs.

His management exposure encompasses earlier career stints in the public sector, Banking and Venture Capital. In a nutshell, his management experience cuts across diverse industries giving him a broad exposure to business issues.

Seng Hooi was instrumental to restructure and list Chee Wah Corporation Bhd on the KLSE after which he was appointed the Executive Director and then promoted to Deputy Managing Director. He was entrusted to help build the brand locally and spear headed the thrust to expand the export sales from almost nothing to RM 10 mil in 3 years. It was also during his tenure when he led the corporation towards ISO 9000 certification which was not common for an SME in the early 90s.

As the Corporate Director of PLB Engineering Bhd, Seng Hooi was again entrusted to successfully migrate the corporation from the then 2nd Board to the Main Board of the KLSE. He has been involved with the growth and development of SMEs when he was with the Penang Development Corporation. From there, his passion and involvement continued to take different forms such as Financier, Corporate Strategist, Marketeer, Policy Advocate, and Executive Director.

Having worked extensively with SME entrepreneurs and successfully helped to transform them into public-listed corporations, Seng Hooi has been an agent of that growth. In short, he has first-hand experience of the challenges and the possibilities of success with the right support.

Beyond his vocation, Seng Hooi serves as the Hon. National Secretary of the Small and Medium Enterprises Association (SAMENTA) and frequently writes articles and speaks on issues affecting SMEs. He also sits on the ASEAN Advisory Board of ZICO International, a leading legal and corporate services firm as a subject matter expert on SMEs.

Seng Hooi has a Bachelor of Arts degree in Economics with Honours from The University of Chicago and a Master of Economic Management from Universiti Sains Malaysia (USM).