{"id":96150,"date":"2026-06-09T10:34:11","date_gmt":"2026-06-09T10:34:11","guid":{"rendered":"https:\/\/vistage.com.my\/?page_id=96150"},"modified":"2026-06-09T10:41:30","modified_gmt":"2026-06-09T10:41:30","slug":"darren-choy-chair-profile","status":"publish","type":"page","link":"https:\/\/vistage.com.my\/zh-hans\/darren-choy-chair-profile\/","title":{"rendered":"Darren Choy Chair Profile"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"96150\" class=\"elementor elementor-96150\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f769127 e-flex e-con-boxed e-con e-parent\" data-id=\"3f769127\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63cd493f elementor-widget elementor-widget-image\" data-id=\"63cd493f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"821\" height=\"480\" src=\"https:\/\/vistage.com.my\/wp-content\/uploads\/2026\/06\/Black-card-for-Darren-Choy1.jpg\" class=\"attachment-full size-full wp-image-96145\" alt=\"\" srcset=\"https:\/\/vistage.com.my\/wp-content\/uploads\/2026\/06\/Black-card-for-Darren-Choy1.jpg 821w, https:\/\/vistage.com.my\/wp-content\/uploads\/2026\/06\/Black-card-for-Darren-Choy1-300x175.jpg 300w, https:\/\/vistage.com.my\/wp-content\/uploads\/2026\/06\/Black-card-for-Darren-Choy1-768x449.jpg 768w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36fac8b5 e-flex e-con-boxed e-con e-parent\" data-id=\"36fac8b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-677fa0b9 uael-nav-menu__align-center uael-link-redirect-self_link uael-nav-menu-toggle-label-yes uael-nav-menu-label-align-left inrPageMenu uael-submenu-open-hover uael-submenu-icon-arrow uael-submenu-animation-none uael-nav-menu__breakpoint-tablet elementor-widget elementor-widget-uael-nav-menu\" data-id=\"677fa0b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;distance_from_menu&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-nav-menu uael-layout-horizontal uael-nav-menu-layout uael-pointer__none\" data-layout=\"horizontal\">\n\t\t\t\t<div role=\"button\" class=\"uael-nav-menu__toggle elementor-clickable\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Main Menu<\/span>\n\t\t\t\t\t<div class=\"uael-nav-menu-icon\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-nav-menu-label\">Explore Vistage<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<nav class=\"uael-nav-menu__layout-horizontal uael-nav-menu__submenu-arrow\" data-toggle-icon=\"&lt;svg aria-hidden=&quot;true&quot; class=&quot;e-font-icon-svg e-fas-angle-down&quot; viewBox=&quot;0 0 320 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-close-icon=\"&lt;svg aria-hidden=&quot;true&quot; class=&quot;e-font-icon-svg e-fas-angle-up&quot; viewBox=&quot;0 0 320 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-full-width=\"yes\"><ul id=\"menu-1-677fa0b9\" class=\"uael-nav-menu\"><li id=\"menu-item-89646\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent uael-creative-menu\"><a href=\"\/zh-hans\/\u4f1f\u4e8b\u8fbe\u5bfc\u5e08\/\u8ba4\u8bc6\u6211\u4eec\u7684\u603b\u88c1\u5bfc\u5e08\/#malaysia\" class = \"uael-menu-item\">\u9a6c\u6765\u897f\u4e9a\u603b\u88c1\u5bfc\u5e08<\/a><\/li>\n<li id=\"menu-item-89647\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent uael-creative-menu\"><a href=\"\/zh-hans\/\u4f1f\u4e8b\u8fbe\u5bfc\u5e08\/\u8ba4\u8bc6\u6211\u4eec\u7684\u603b\u88c1\u5bfc\u5e08\/#singapore\" class = \"uael-menu-item\">\u65b0\u52a0\u5761\u603b\u88c1\u5bfc\u5e08<\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fa14728 e-flex e-con-boxed e-con e-parent\" data-id=\"1fa14728\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eefaafe elementor-widget elementor-widget-heading\" data-id=\"6eefaafe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Darren Choy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11217eac elementor-widget elementor-widget-text-editor\" data-id=\"11217eac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Darren Choy is a veteran C-suite executive with over 25 years of leadership across music, consumer goods, sports and financial advisory sectors in Southeast Asia, the UK and beyond. He has a consistent record of transforming organisations \u2014 turning around subsidiaries, leading companies through industry disruptions and building high-performance teams that outlast his tenure. His experience spans entrepreneurial start-ups, regional subsidiaries of global multinationals and a Bursa Malaysia public-listed company.<\/p><p>His leadership is defined by three hallmarks: Growing revenues and profitability simultaneously; identifying and developing the next generation of regional leaders; and a disciplined approach to building brands that resonates across diverse Asian markets.<\/p><p>At Warner Music, he delivered a 154% revenue growth and produced three future Managing Directors for Southeast Asia. At adidas, he surpassed Nike in brand awareness and elevated the Malaysian subsidiary to the most profitable in Asia Pacific outside China and Japan. As Sedania Innovator Berhad CEO, he led an ACE Market-listed FMCG and technology group. At Lotus F1, he redefined fan engagement, making Lotus Racing a benchmark for modern motorsport marketing. He also co-founded Seventy 1 Consultancy to advise the next generation of founders and CEOs.<\/p><p>Darren possesses a rare combination of strategic vision, operational rigour and deeply-rooted stakeholder relationships across Asia.<\/p><p>Darren&#8217;s commitment to inclusive growth extends beyond the boardroom. Active in PWD Smart Farmability which empowers disabled persons through sustainable farming initiatives; and supports the Dignity for Children Foundation in advancing education and development for underprivileged youths. These roles reflect a leadership philosophy where corporate success and societal values are not in tension but inseparable.<\/p><p class=\"has-text-align-center\" style=\"text-align: center;\">Email : <a href=\"mailto:darrenchoy92@gmail.com\" data-type=\"mailto\" data-id=\"mailto:suhaimihamdan@yahoo.com\">darrenchoy92@gmail.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dc379f8 e-con-full e-flex e-con e-parent\" data-id=\"3dc379f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c67bc0b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c67bc0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2baf9e5d e-flex e-con-boxed e-con e-parent\" data-id=\"2baf9e5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13630deb elementor-widget elementor-widget-heading\" data-id=\"13630deb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Members at a Glance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a3559f elementor-widget elementor-widget-text-editor\" data-id=\"43a3559f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"has-text-align-center\">Vistage members represent nearly every industry across a range of small to large businesses. This diversity is key to furnishing advisory boards of members from non-competing industries, and providing you with relevant expertise, regardless of your industry or company size.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d2f9426 e-flex e-con-boxed e-con e-parent\" data-id=\"2d2f9426\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b3c3ab8 elementor-widget elementor-widget-image\" data-id=\"3b3c3ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"545\" src=\"https:\/\/vistage.com.my\/wp-content\/uploads\/2024\/12\/Our-members-at-a-glance-1024x545-1.jpg\" class=\"attachment-full size-full wp-image-89042\" alt=\"\" srcset=\"https:\/\/vistage.com.my\/wp-content\/uploads\/2024\/12\/Our-members-at-a-glance-1024x545-1.jpg 1024w, https:\/\/vistage.com.my\/wp-content\/uploads\/2024\/12\/Our-members-at-a-glance-1024x545-1-300x160.jpg 300w, https:\/\/vistage.com.my\/wp-content\/uploads\/2024\/12\/Our-members-at-a-glance-1024x545-1-768x409.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79afe003 e-con-full e-flex e-con e-parent\" data-id=\"79afe003\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-529ff2e7 e-con-full e-flex e-con e-child\" data-id=\"529ff2e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f90df elementor-widget elementor-widget-heading\" data-id=\"6f90df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to succeed at a whole new level?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-540b1afd e-con-full e-flex e-con e-child\" data-id=\"540b1afd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79a350f3 elementor-widget elementor-widget-text-editor\" data-id=\"79a350f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Find out why our members rely on their peer advisory groups to help them make critical decisions, face their greatest challenges and explore their biggest opportunities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7a7cc0 elementor-widget elementor-widget-button\" data-id=\"7a7a7cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/peer-advisory-groups\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":96140,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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