Freddy Loo

Freddy is a Board Member, Advisor on AI and Digital, CEO Coach and Entrepreneur. With a robust 24-year tenure as a management consultant, Freddy stands out as a digital transformation veteran. His expertise, not just theoretical, is built on a foundation of real-world application and practical know-hows. Freddy has guided Fortune 500 companies and international conglomerates, leveraging digital technology for strategic advantage, fostering an agile mindset and driving organizational change.

Freddy’s remarkable career spans diverse roles. As the Digital Lead at Accenture, he facilitated international clients’transformative journeys across HR, IT, Sales Finance and Management. As the Executive Director at Ernst and YoungMalaysia, he established a multimillion Data and Analytics practice. At Fusionex, he pioneered new consulting venturesand as Star Media Group’s Chief Analytics Officer, he orchestrated a pivotal digital transformation for the organization.Notably, Freddy has received several awards in transitioning the Star Media into a digital-first leader.

His distinctive approach blends external innovation and an unwavering drive for transformation. With over 20 years of consulting experience, he has thrived in creating a lasting and sustainable impact across diverse industries and functional areas. He operates seamlessly from the boardroom to a hands-on delivery – from crafting digital strategy, implementing a multi-country system to bespoke AI prediction engine.

Over the years, Freddy has built an invaluable expertise in negotiation, growth mindset and leadership. He is known to be highly engaging and energetic with exceptional interpersonal skills.

Freddy is also adventurous in his downtime. Whether it’s bee farming, brewing kombucha, running or scuba diving, he partakes in different pastimes with great zeal. Freddy’s philosophy is simple yet profound: Stay curious, stay present and lead a life of purpose.

Email : [email protected]


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